There is something remarkable about you and they way you deliver medical care. The chances are good that it falls right in your sweet spot.

  • Do you have a unique way of treating a medical condition?
  • Do you deliver an over-the-top patient experience?
  • Do you offer a unique relationship?


Here are some questions to help you identify your unique offering.

Do you create extraordinary medical outcomes?

Do you enjoy treating a specific medical condition or performing a specific procedure?

The Shouldice Clinic performs one procedure: an inguinal hernia repair. They get such extraordinary results that patients fly from around the world to get their repair there.


Do You Offer an Extraordinary Experience?

Chuck Armstrong, the former President of the Seattle Mariners, coached all of his employees: “Treat every fan as if he or she is visiting Safeco Field for the first and only time.”

What level of comfort, convenience, and kindness do your patients enjoy as you deliver medical care?

Does your staff see your vision and work to create this experience every day for every patient?

Do you leverage technology in new and innovative ways that improves the patient experience?


Do You Offer and Extraordinary Relationship?

The doctor-patient relationship is the foundation of the health care system. Is your practice structured in a way that you can understand what your patients want, what their health beliefs are, and why they want to achieve a given medical outcome?


One doctor asked thousands of patients, “What do you want in a doctor?” Here’s what they say:

  • “I want a doctor who cares about me as a person.”
  • “I want a doctor who listens.”
  • “I want a doctor who treats me respectfully.”
  • “I want a doctor who cares what I think.”
  • “I want a doctor with experience with patients like me.”
  • “I want a doctor who will tell me the truth – kindly.”
  • “I want a doctor who will be there for me.”
  • “I want a doctor who does not judge me.”
  • “I want a doctor who understands that I am watching my pennies.”


Offering an extraordinary relationship is one of the most effective ways of being in a class of your own. How do you get in the zone?


Your focus offers clarity about what you do. It helps you strategically map out the direction of your practice’s growth. Let your innate strengths, gifts, and passions guide how you do it. Have you ever been so engrossed in an activity that time stood still? You may call it being in the zone. Read our book, The New Thriving Medical Practice to learn how to identify your strength and gifts.


Who Are Your Ideal Patients?

Let’s imagine that there is a group of patients you are here on this earth to serve. You have precisely the right tools, skills, and experience to help them achieve a desired transformation. You feel passionate about helping them. Read our book, The New Thriving Medical Practice to learn how to identify your ideal patients.


How to Spend Less Time Outside Your Sweet Spot

You have the best chance of saying yes to best-fit clients if you say no to patients and activities that drain your energy. Take a look at all the patients who drain your energy. What do they have in common? A personality trait? A similar life stage? Identify the profile of a patient who would do better in the hands of a different doctor.

Consider culling your practice of patients who drain your energy.


What Are Your Financial Goals?

Worries about money lead to “distracted doctoring.” Physicians worried about money do not perform as well as financially-secure physicians.

How much money do you need to bring home each month to meet your family’s minimum financial requirements? Have you factored in retirement planning, the emergency fund, and your kids’ educational needs?

What is your ideal revenue goal you’re shooting for? Please note: you do not need to double your work to double your income. The fees from the first few patients you see each month pay your overhead; once that is met, you take home more revenue.

Clarity about your financial goals will help you make important choices.


How To Identify Your Most Profitable Activities

You do not need to generate the same fees for all the patients you see. Some patients and procedures are more profitable than others. The profitability of each diagnostic or procedure code might offer insights that will help you craft your ideal practice.

This is where working with an outsourced medical billing expert becomes particularly helpful. Ask for their help in completing this analysis. Ask them to run reports that give you the revenue generated by diagnostic or procedure codes.

You may decide to continue to perform procedures, even though they are not very profitable for you; however, as you rethink your practice, you will have data to support informed choices.


What Are Your Personal Goals?

Work-life balance is a delicate equilibrium for physicians. What is your idea of a balanced life?

Read our book, The New Thriving Medical Practice to see questions for your consideration.


How Insights About Your Sweet Spot Can Help You

Ideally you spend as much time as possible in your sweet spot. This is when you’re in the zone; this is where you find the joy.

When you’re spending most of your time in your sweet spot, your work fuels you; when you spend too little time in your sweet spot, you run the risk of burning out.

Insights about how you’re uniquely wired will help you design a practice that works for you.