The more you focus your time, attention, and resources in your sweet spot – whether it’s seeing a certain kind of patient performing a certain medical procedure – the greater satisfaction you will experience.
Historically, physicians grew their practice by trying to be all things to all patients.
This is like a batter swinging at all pitches that come their way, whether or not they are in the strike zone. The best batters wait for their favorite pitches.
Some physicians fear that narrowing their clinical scope will slow referrals. While counterintuitive, experience demonstrates that focus accelerates practice growth.
Most businesses – whether restaurants or stores or hotels – do not try to be all things to all customers; they focus and do something very, very well.