You are a medical expert; patients are medical novices. You are a native in the world of medicine, and understand the language and customs; patients are visitors.

You focus on achieving medical goals; patients’ health related behaviors are driven by their personal goals.

You manage complex medical issues on a day-to-day basis; patients face major medical issues only a handful of times in their lives.

You manage symptoms; patients live with symptoms.

You have a clear mind; patients may be frightened, in pain, or medicated.

You process information in your cerebral cortex; patients process information in their limbic system.

You make medical recommendations based on clinical data; patients choose on the basis of what’s most important to them. They may not take a medication because they are unwilling to live with the side effect you consider “trivial” like weight gain or nausea.

You offer patients medical leadership; patients look to your for guidance.

You measure quality of care with outcomes data; patients measure quality of care with different metrics related to their experience.


Read our book, The New Thriving Medical Practice to find out what patient centeredness means and how this can help you achieve your sweet spot. iMAX Medical Billing is an outsourced medical billing company that helps physicians, intensive outpatient programs, and laboratories with their medical billing systems.